“Diamonds are forever,” or so James Bond claimed! But if 007 were to pick out jewelry today, he might choose a ruby ring instead. Gone are the days when diamonds had a monopoly on luxury—rubies are making a dazzling comeback. And the world’s elite can’t get enough of their rich, royal allure.
From Hollywood red carpets to billionaire weddings, these July birthstones are stealing the spotlight, leaving diamonds looking, well… a little basic.
With some rubies fetching higher prices per carat than diamonds, it’s clear that the old saying might need a remix.
And that is—rubies are rare, rubies are regal and rubies are the new forever. Let’s dive in to know more!
Why the Elite Are Favoring Rubies
Rubies have always been a power move—worn by kings, queens and anyone wanting to flex before flexing was a thing.
But now, they’re more than just royal relics. The ultra-rich are swapping their diamonds for these fiery gems, and honestly, can you blame them? Unlike diamonds, which are mined like candy on Halloween, fine ruby gemstones are unbelievably rare.

Burmese rubies, especially the “pigeon blood” variety, sell for record-breaking prices, sometimes more than diamonds per carat.
They don’t just look luxurious, they also scream wealth, history and exclusivity. Plus, legend says they bring power and protection—because apparently, even billionaires need a little extra luck.
Exclusivity Over Ubiquity: The Billionaire Mindset
Owning a diamond is impressive—until you realize everyone from A-list celebrities to suburban newlyweds has one.
However, a top-quality ruby is in a different league. This July birthstone isn’t just rare; it’s almost mythical.
The finest rubies come from Myanmar, and getting one is harder than scoring an invite to a royal wedding. Their deep red color symbolizes passion, strength, and of course an elite bank account.
While diamonds, whose prices are controlled by marketing giants, rubies earn their value through pure scarcity. That’s why collectors, auction houses, and the ultra-wealthy are bidding millions for them.
Rubies: The Red-Hot Investment
If diamonds are a safe bet, rubies are the high-stakes jackpot.
In recent years, premium rubies have shattered auction records, fetching over $1 million per carat—outpricing some of the rarest diamonds. The Sunrise Ruby was sold for a jaw-dropping $30 million, proving that red isn’t just for love—it’s serious money.
While the value of diamonds is controlled by industry giants, rubies thrive in a market driven by rarity and demand. Their supply is limited, especially for untreated, vivid-red stones. For elites, these red birthstones are a portable fortune, an investment and a way to wear their wealth on sleeves.
The Emotional Edge: Passion & Power
Rubies aren’t just about money—they’re also about meaning.
While the April birthstone diamond symbolizes purity and commitment, the July birthstone ruby burns with passion, power and prestige. Ancient warriors wore ruby gemstones to the battlefield, believing they granted invincibility. Today, billionaires flaunt them, knowing they radiate confidence.
There’s something irresistibly bold about such gemstones that have been linked to love, strength and even good fortune for centuries. Plus, their fiery red hue naturally grabs attention—because what’s the point of being rich if people don’t notice? For those who want their jewelry to make a statement, diamonds whisper, but rubies roar!
Rubies on the Rich and Famous
When you’re the elite, wearing just a diamond is like driving a luxury car without leather seats—nice, but not exclusive.
Rubies, with their jaw-dropping price tags, have become the go-to gemstone for those who want to scream rich.
From Hollywood icons to the royals, the world’s most powerful figures have embraced rubies as a symbol of luxury.
Let’s take a look at some of the wealthiest people who wear rubies like the ultimate status badge.

Elizabeth Taylor
Elizabeth Taylor didn’t just wear jewelry—she collected it like some people collect stamps, except hers were worth millions.
Among her prized possessions was a Cartier ruby and diamond necklace, gifted by her husband, Mike Todd.
And when we say gifted, we mean he literally placed it around her neck—because rich people do things differently.
After her passing, her collection fetched millions at auction. It was proved that a good ruby investment ages like fine wine and appreciates in value.
The Duchess of Cambridge
When you’re a royal, wearing diamonds is basically a birthright. But Kate Middleton takes things up a notch with the Burmese Ruby Tiara, originally designed for Queen Elizabeth II. This isn’t just any tiara—it’s packed with Burmese rubies, believed to ward off evil.
The deep-red stones contrast beautifully against her signature elegance, making her stand out in a sea of diamond-clad duchesses.
When Kate wears rubies, she’s subtly reminding the world that she’s a royalty and royalty doesn’t do ordinary things.
The Sunrise Ruby
Imagine spending $30 million on one gemstone and staying anonymous. That’s exactly what happened when the Sunrise Ruby, a 25.59-carat beauty, broke records at auction.
While the buyer remains unknown, we can assume they own at least three yachts and a private island.
Unlike diamonds, which are mass-marketed, rubies like this appreciate in value due to their rarity.
For billionaires, owning such a gem is about having an asset that’s worth more than a small country’s GDP. Whoever owns rubies is not just rich, they’re cartoonishly rich.
Priscilla Chan
When Mark Zuckerberg proposed to Priscilla Chan, he didn’t go for a 10-carat diamond that could blind a small village.
Instead, he chose a simple ruby engagement ring. Well, with such a move, he proved that even the world’s richest tech nerds know the value of a rare gem.
Some questioned why the man behind Facebook picked such an understated ring. But when you own the metaverse, you don’t need to prove anything.
The ruby, symbolizing love, was a thoughtful choice. Or maybe, just maybe, Chan has better taste than other billionaire brides.

Rihanna
Rihanna doesn’t just wear jewelry—she owns every look she steps out in. While most celebs stick to April birthstones, diamonds, she’s been spotted rocking statement rubies that scream power and prestige.
At the 2017 Grammy Awards, she paired her dazzling red gown with an enormous ruby and diamond Chopard necklace.
Her love for rubies goes beyond fashion; they match her fearless personality and billion-dollar empire.

The Ruby Revolution Is Here…
For decades, diamonds have dominated luxury jewelry, but rubies are stealing the spotlight among the elite.
From royalty to Hollywood legends, the world’s wealthiest are embracing the fiery gemstone for its rarity, symbolism and jaw-dropping value.
Unlike mass-marketed April birthstones, July birthstones are truly scarce, making them a statement of exclusivity and power.
If you’re looking to buy this jewel, we offer a wide selection of loose rubies and ruby jewelry. With customers raving about us on GemsNY reviews, you can rest assured that every piece is authentic and expertly crafted. So, what are you waiting for? Check www.gemsny.in today and get your hands on your dream red jewelry.