What is more entertaining in a Super Bowl showdown? Teams fighting on the field, halftime show mic drops or celebrities competing for the fashion spotlight?
Michael Jackson, the “OG” legend, stole the 1993 show, literally moonwalking all over the event–iconic, right?
Fast forward to 2024, sure the game was thrilling, but let’s talk about the real heart throb of the show, Travis Kelce and his beau, Taylor Swift.
The couple Bejeweled everyone with their romantic gesture, looking like a plot twist we didn’t see coming.
There is no doubt that over the years, the Super Bowl has grown into an all out spectacle. Hollywood stars have turned the football battle zone into an Instagram-worthy runway.
So, grab your popcorn, because we are about to take a stroll through some of the iconic Super Bowl celebrities’ fashion moments. We promise you, it will be a couture-infused ride you’ll never forget.
1967: Where It All Began
The very first Super Bowl, also referred to as Super Bowl I, set the tone for sport-meets-fashion. The game was held at Los Angeles Memorial Coliseum where the Kansas City Chiefs took on the Green Bay Packers.

The game was a major deal since it was between the dueling American Football leagues; National Football League (NFL) and American Football League (AFL).
The teams appeared to be dressed in American Revolution-era costumes grabbing the attention of the fans in the stands.
1991: New Kids on the Block
The New Kids on the Block band hit the stage of the Super Bowl, 1991, and stole the hearts of the fans in the stands. Decked in their signature ‘90s flair—shining over-sized golden jackets and colorful accessories performed everyone’s favorite, “Step by Step”.

1993: Michael Jackson
Let’s bow down to the biggest icon in the list of Super Bowl celebrities, the one and only legend, Michael Jackson.
Remember the Time when the “King of Pop” truly Heal the World with his electric half-time performance and military-inspired black & gold look at the Super Bowl, 1993.

His signature style and undeniable charisma set a new standard for the celebrities’ fashion, which is of course hard to beat.
1995: Tony Bennett and Patti LaBelle
The mid-90s stars, Tony Bennett and Patti LaBelle brought bold and vibrant colors to the Super Bowl celebrities fashion, 1995.
Tony Bennett rocked in a loose white suit and vintage-inspired black belt. While Patti stunned everyone with her red hot shimmery dress, diamond drop earrings and golden diamond studded crown.

You can also create your own ‘90s timeless Super Bowl look with diamond earrings from GemsNY.
1996: Diana Ross
The celebration of the 30 years of the Super Bowl was all about glitz and disco fever where Diana Ross performed Take Me Higher for the crowd.

The singer showcased her diva persona in multiple looks. From a bold purple jumpsuit complemented by a large golden shrug to a shimmery short red dress, the star shined bright.
2000: Tina Turner, Phil Collins, Christina Aguilera, Enrique Iglesias and Toni Braxton
The 2000 Super Bowl celebrities’ fashion was no less than an Oscar’s red carpet.

From Tina Turner’s unmatched enthusiasm on stage to Phil Collins, Christina Aguilera, Enrique Iglesias and Tony Braxton’s vibrant color wardrobe and chunky jewelry pieces, they set the event on fire.
2003: Carson Daly, Matthew McConaughey, Jimmy Kimmel, and Kate Hudson
It’s not every day you see some of the biggest stars of Hollywood in one frame.
The Super Bowl celebrities’ line-up was nothing short of all things chic and classy. Carson Daly, Matthew McConaughey, Jimmy Kimmel rocked in cool, sporty t-shirts.

Their looks were complemented with accessories such as men’s pendant chain and sunglasses. Kate on the other hand kept it minimal with her pastel colored comfortable wardrobe.
2010: Kim Kardashian, Angelina Jolie & Brad Pitt
The famous Kardashian, Kim, made a rare appearance at the Super Bowl, 2010.
She stole the spotlight with her round-cut diamond stud earrings, always redefining trends with her fashion choices.

Not just that, exes, Angelina Jolie and Brad Pitt also graced the event with their son Maddox twinning in black (before twinning was even a thing).
2013: Alicia Keys
Alicia Keys brought some serious glamor to the Super Bowl, 2013. She broke all records of celebrity fashion with her bodycon dress and gold choker necklace.

Her presence made headlines and her glittering smile made the cameras practically worship her.
2016: Lady Gaga, Michael Douglas, Catherine Zeta-Jones & Amy Adams
Super Bowl, 2016 was an event full of classic Hollywood and bold new trends brought in by some of the A-listers of the entertainment world.
From Lady Gaga’s red monochrome ensemble to Amy Adams blue beads bracelet, the football game felt like Paris Fashion Week.

And let’s not forget Michael Douglas and Catherine Zeta-Jones’ charming yet conventional look. Truly captivating, isn’t it?
2022: Drake, Kendall Jenner & the Biebers
Back in 2022, Drake, the Canadian rapper and singer stayed in incognito mode at the Super Bowl showdown. On the other hand, Charlize Theron was spotted enjoying the football game in a blue striped casual shirt and a sporty cap.

How can we forget to mention the Biebers, Justin and Haley who were accompanied by their friend Kendall Jenner. The girls chose minimalist diamond jewelry pieces to keep it chic and glamorous.
2024: Blake Lively, Taylor Swift & Travis Kelce
Taylor dazzled the Super Bowl event with the “Gossip Girl”, Blake Lively.
The BFFs duo was basically running their own halftime show in the stands sipping cocktails and looking glamorous as ever.
Taylor wore a black crochet top highlighting her ruby jewelry pieces including ruby ring, pendant and earrings.

On the other hand, Blake chose a comfy red tracksuit giving max curly girl vibes.
But wait! This is not it. The new couple, Taylor Swift and Travis Kelce grabbed the spotlight and broke hearts with their sprinkling love affair.
The pop queen cheered for the footballer and later the duo celebrated their special moment in front of the paparazzi.
Curtains Down!
Super Bowl has seen it all: Beyonce’s red hot jumpsuit to Maroon 5, Lady Gaga, Bruno Mars and Shakira’s heart-stealing performances.
No wonder, Super Bowl celebrities’ fashion is also leveling up each year. Super Bowl, 2025 too is shaping up for some serious fashion books.
One of the most anticipated events is set to be held on February 9. So, stay tuned for a thrilling football game and unforgettable style moments.
And if you want to glamorize yourself for the candid camera, GemsNY jewelry is there. Checkout the latest collections and gorgeous fancy colored diamonds jewelry.