They say if you can make it to New York, you can make it anywhere. And there it was, our moment of pride, GemsNY’s name shining in the heart of New York City. Big lights, big screen and big sparkle, it’s a journey that has truly come full circle as your favorite jewelry brand just made it to Times Square. This huge achievement not just belongs to us but to every heart that trusted us, every artisan who shaped the gem to perfection and every dreamer who’s worn our exquisite creations.
What began decades ago in New York has now grown to be one of the most loved and trusted jewelry brands in America. Our vision is simple, to provide authentic and top-quality gemstones and jewelry accessible to everyone at genuine prices. We at GemsNY not only aim to provide you with good jewelry but to make your every moment shine forever. Now one of those moments glows brightly on Times Square.
A Journey From the Diamond District to the Times Square Billboard
Every brand has a story and ours began almost four decades ago in New York’s Diamond District. GemsNY started with the mission to provide high quality gemstones and jewelry pieces at affordable prices in New York. Now we have come a long way, from designing unique engagement rings and heirloom jewelry to making your every moment memorable. And our Times Square moment is a proof that with passion, consistency and resilience, magic happens.
GemsNY: A Hub of Sparkle
At GemsNY, we believe your jewelry is an emotion, a vibe and a statement of your personality. That’s why we offer a wide range of collections, from classic diamonds to colored gemstones and modern lab grown gemstones. Each one is designed to make you feel special.
Diamonds- Natural and lab grown, our exquisite range of over 200,000 diamonds is all about immense fire and brilliance. From colorless to rare color diamonds such as blue, yellow, pink, green and more, you’ll find them all.
Natural Gemstones- You will find more than 50,000 colored gemstones in our collection. From an array of precious gemstones such as ruby, sapphire and emerald to semi-precious gems including morganite, tanzanite, alexandrite and more, every gem is handpicked, certified and authentic.
Lab Created Gems- GemsNY holds a curated range of eco-friendly and sustainable lab created diamonds and colored gemstones such as sapphires, rubies and emeralds. These gems are your secret to guilt-free glamor.
Jewelry Pieces- You can pick from stylish designs of pendants, earrings, rings and bracelets. Each piece is crafted to turn heads and melt hearts.

Turn Your Jewelry Dreams to Reality
Who follows trends when you can set them? GemsNY helps you create your own unique jewelry collection with our website’s exclusive “Make-Your-Own” jewelry feature. Design your dream piece from scratch by choosing your favorite gem, jewelry design, setting, and metal and price range.
We provide an ultimate luxurious experience with our experts guiding you along the way. In just a few clicks you can craft your dream engagement ring and surprise your soulmate with a unique symbol of your love story. Whether you are treating yourself to a stunning birthstone pendant or saying “yes” to your dream pair of earrings, you are choosing to shine beautifully inside out.
Why New York Loves GemsNY
In a city full of dreams and sparkles, GemsNY stands out from the crowd for all the right reasons. We offer not only beautiful jewelry but pieces that help you create memories for a lifetime. With our authentic artistry and affordable jewelry, you can have red-carpet elegance without draining your pockets.
Thousands of 5-star ratings on GemsNY reviews, certified gemstones from reputed laboratories such as GIA, and designs that blend trends & emotions make GemsNY a trusted jewelry brand.

A Moment to Cherish!
So, now that we have made our big debut in Times Square, it’s your turn to shine. Explore our glittering range of engagement rings, statement pendants, timeless earrings and sparkling bracelets. Create your unique jewelry pieces because every sparkle deserves to shine uniquely. And we at GemsNY are here to make sure you get your center stage moment, just like we got ours.
Here’s to more love, more sparkle and to creating more moments that will make the world stop and stare. At GemsNY, we don’t just believe in selling jewelry; we believe in making the world a beautiful place.